Portfolio Resume
AM

Aarav Mehta

B.Com student exploring digital marketing, analytics, and brand strategy

Mumbai, India

About

I enjoy turning messy student problems into structured projects, campaigns, and measurable outcomes. My work combines business thinking, creative storytelling, and practical execution.

Career goal: To start as a marketing analyst and grow into a brand strategy role.

Education

Mumbai University

Bachelor of Commerce · 2023 - 2026

Focused on consumer behavior, business communication, and practical market research.

St. Xavier's Junior College

Higher Secondary Certificate · 2021 - 2023

Led class presentation activities and participated in commerce club events.

Achievement Stories

Leadership103% attendance growth

Built a campus survey that improved event attendance

Problem: Student events had low attendance because topics were selected without understanding what students wanted.

Result: Attendance increased from 70 to 142 students in the next event.

ResearchCommunicationLeadership
View proof
Project24 active users

Created a budget tracker for classmates

Problem: Many students could not understand where their monthly allowance was going.

Result: Used by 24 classmates, with several reporting better weekly spending control.

ExcelProblem SolvingData Visualization
View proof
Competition2nd place / 18 teams

Won second place in a brand pitch competition

Problem: The challenge was to reposition a local snack brand for college students.

Result: Secured second place among 18 teams.

Brand StrategyPresentationTeamwork
View proof

Projects

Student Budget Tracker

A spreadsheet-based tracker that helps students monitor daily spending and weekly balance.

ExcelChartsGoogle Sheets

Local Cafe Social Audit

A practical audit of a cafe's Instagram presence, content gaps, and student customer opportunities.

Instagram AnalyticsCanvaResearch